(for Cupar Analytics website)

Cupar Analytics Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This privacy policy informs you about how we handle your personal data when you visit our website (regardless of your location) and explains your privacy rights and how the law protects you.

Please read this policy alongside any other privacy notices we may provide when collecting or processing your data, so you are fully aware of how and why we use your data. This policy supplements other notices and privacy policies but does not override them.

What Data Do We Collect About You?

Personal data is any information about an individual that can identify them. We may collect, use, store, and transfer the following types of personal data:

·      Identity Data: Includes your name.

·      Contact Data: Includes your billing address, email address, and phone numbers.

·      Financial Data: Includes bank account and payment card details.

·      Transaction Data: Details about payments to and from you and other details of services purchased.

·      Technical Data: Includes your IP address and details of your device and browsing patterns.

·      Usage Data: Information about how you use our website and services.

·      Marketing and Communications Data: Includes your preferences for receiving marketing communications from us and third parties.

We also collect and use Aggregated Data (a collection of data from multiple sources that has been combined into a single set) which does not directly or indirectly identify you. If we combine Aggregated Data with your personal data, we treat the combined data as personal data.

We do not collect Special Categories of Personal Data (such as race, ethnicity, religious beliefs, etc.) or information about criminal convictions and offences.

What If You Fail to Provide Personal Data?

If you fail to provide personal data required by law or contract, we may not be able to provide the services you request.

How Is Your Personal Data Collected?

We collect data from and about you through:

·      Direct Interactions: You provide us with Identity, Contact, and Financial Data by filling in forms or corresponding with us via post, phone, or email.

·      Automated Technologies: We collect Technical Data about your device and browsing patterns using cookies and similar technologies. For details, see our section on cookies below.

·      Third Parties: We may receive data from third parties, such as payment service providers and publicly available sources (e.g., Companies House).

How Will We Use Your Personal Data?

We use your personal data only when the law allows us to, including:

·      To Fulfil Contracts: When you engage us for services.

·      To Pursue Legitimate Interests: Where our interests do not override your rights (e.g., for business administration, website improvement).

·      To Comply with Legal Obligations: As required by law.

We generally do not rely on consent for processing personal data, except for sending direct marketing communications.

What Are the Legal Bases for Using Your Personal Data?

We process your data based on the following legal grounds:

1.      Contractual Necessity: To manage our relationship with you.

2.      Legitimate Interests: To administer and protect our business and website, deliver content, and improve our services.

3.      Legal Obligation: To comply with legal requirements.

How About Marketing?

We may send marketing communications if you have opted in to receive them. You can opt out at any time by contacting us at proudy86@gmail.com. Opting out does not affect data provided through other dealings with us.

Do You Use Cookies?

Cookies are small data files placed on your device. We use cookies to collect Technical Data about your use of our site. You can manage cookie settings via your browser. We use:

WordPress, Jetpack, and pixel.wp.com: For website hosting and management.

Termly: To manage cookie consent and ensure compliance with GDPR and CCPA regulations. Termly also provides a consent banner to help us obtain and manage user consent for cookies. For more information about Termly and how it helps us with cookie management, please visit https://termly.io/.

Change of Purpose

We will use your personal data only for the purposes for which it was collected. If we need to use it for another purpose, we will notify you and explain the legal basis for the new use.

Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy policies. Please review them when you leave our site.

Who Do We Share Your Personal Data With?

We may share your data with:

1.      Service Providers: For billing, payment processing, and IT services.

2.      Business Partners: Trusted partners who help deliver our services.

3.      Legal and Compliance: As required by law or to protect our rights.

International Transfers

We may transfer your data outside the EEA, including to the US (e.g., via WordPress). We ensure safeguards are in place to protect your data.

How Will You Store My Personal Data and How Long For?

We implement safeguards to protect your data and retain it only as long as necessary for the purposes collected, complying with legal obligations. We respect your requests to stop processing your data for marketing.

What Are Your Rights?

You have the right to access, rectify, or erase your personal data, and to restrict or object to its processing. To exercise your rights or for questions, contact us at proudy86@gmail.com. You can also lodge a complaint with the ICO (www.ico.org.uk), although we encourage you to contact us first.

Changes to the Privacy Policy and Your Duty to Inform Us of Changes

We review and update this policy regularly. The latest version was updated in August 2024. Please inform us if your personal data changes.